Mendocino County, CA
The MTA SRTDP served as an opportunity to thoroughly review transit performance in the wake of the COVID-19 pandemic and to determine how services can best meet local needs in the post-pandemic era given limited resources.
For the MTA SRTDP, LSC’s work consisted of the following: onboard surveys of all routes and services; extensive service and operations review; evaluation of appropriate goals, standards, and performance measures; detailed cost and ridership analysis of a wide range of service alternative, including new routing structures, rural lifeline services, and microtransit; development of capital, marketing, and fare improvements; and preparation of a detailed service plan and associated capital, marketing, and fare strategies.
AIM Consulting, Inc. supported LSC with public engagement, leading the two community workshop efforts. The final report recommended redesigning fixed route service in Ukiah to provide shorter travel times between popular destinations, reinstating night service and implementing microtransit service as a way to connecting an outlying neighborhood to services in Willits.